Successful campaign across multiple languages
Project
Digital marketing is a key lead generation channel at NxtWave (Top ed-tech firm)
Previous ad types and messaging were not yielding desired results
Ask is to lower CPL by acquiring qualified leads
Approach
3 Key Areas of focus
Understood the deepest desires that product satisfies
Assessed the prospects' "product awareness"
Analyzed product competitors
Execution
User Interaction:
Spoke with over 100 NxtWave's prospects and competitors' customers
Market Research:
Analyzed multiple competitors' offerings and user behavior
Creatives Development:
Produced 3 video ads in 3 days
Handled scripting, video direction, in-house casting and production
Shot on iPhone to capture an authentic, non-traditional ad feel
Digital Marketing Campaign:
Collaborated with performance marketer to run and monitor the campaign daily
Crafted ad copies and precisely targeted audiences
Results
Campaign got replicated and achieved results across multiple languages by producing leads at optimal costs
Ad Video Links
Ad 1 : Telugu, Hindi, Tamil, Kannada, marathi, Malayalam